Cosmetics Brand ROVEN Identity

The challenge was to create an identity and packaging system that feels premium and editorial, but speaks honestly about texture, fatigue and “faces with a life”. The logotype is set in a calm, serif wordmark with a subtle accent on the “É”. The overall typographic system is clean and editorial: generous margins, strong grids and a calm sans-serif for functional information. Colour is built around deep browns, muted reds and soft neutrals — tones that feel like late-night city light on skin rather than neon packaging. The palette supports the idea of “quiet luxury”: nothing screams, but everything is carefully tuned.