Brutalist identity for an Underground streetwear showroom BLOCK7

BLOCK 7 is a streetwear label and semi-basement showroom hidden in the Riverside Industrial District in Kyiv. The brand is built on rough textures, bold type and the feeling of walking through the city after dark — when neon hits concrete and every wall is a canvas. The visual system for BLOCK 7 is built around a capsule-shaped monogram, heavy typography and a limited palette of concrete grey, burnt orange and dirty black.